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Name: Nico Jodin
What are you building, and who benefits most from it?
With beycome.com, we’re changing the real estate game, empowering homeowners, sellers, and buyers to take control of the process. Who benefits? Pretty much everyone who doesn’t have a burning desire to hand over tons of cash in commissions. So, if you’ve ever thought, “I could do this myself if I just had the right tools,” then this is your jam.
What is one of your startup’s most impressive accomplishments?
Ever had one of those moments when the world is spinning, challenges are piling up, and it seems like you’re about to get KO’d? That’s where the real estate market had us. However, instead of throwing in the towel, we channeled our inner Rocky Balboa and danced our way through the punches.
The market was throwing haymakers left and right, but we didn’t just dodge. The folks at Beycome are gladiators! Day in and day out, they stepped into the arena, shields up, ready to conquer. Their tenacity, fire, commitment, and sheer willpower to not just weather the storm but rise above it were absolutely phenomenal. We strategized, worked harder, and hustled. We didn’t just survive; we flourished and achieved breakeven and then profitability.
What has been the biggest challenge so far, and how did you overcome it?
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The startup road has many twists and turns. Our biggest challenge was steering through the stormy seas of the real estate market while pioneering a groundbreaking model. Skeptics were aplenty, questioning the practicality of our vision in such a volatile market scenario.
However, we see every challenge as merely an undiscovered opportunity. We delved deeper, rigorously scrutinized our framework, and optimized our strategies. The Beycome crew clocked in additional hours, conjuring fresh solutions, trialing unconventional methods, and valuing every piece of feedback.
Adaptability became our guiding star. We fostered a nimble mindset, aligning with our users’ aspirations and realizing that our unique approach to adapting to market fluctuations was our ace. Engaging both internally and with our clientele was pivotal, ensuring each perspective was heard and every innovation explored.
Of course, the journey had its share of bumps; all valuable endeavors do, but with determination, we transformed obstacles into stepping stones, emerging not merely as survivors but as pioneers—more tenacious, more insightful, and more driven. We welcome challenges with open arms. We’re equipped, both in spirit and body, to transform them into victories.
What tool or app could you not live without and why?
Whenever someone inquires about the indispensable apps or tools in my life, the very first thing that comes to mind isn’t digital. It’s my unyielding support system—my family. My journey wouldn’t be possible without the understanding and encouragement I get from my wife and the love of my sons, who bear with my late nights and sometimes my absence. I owe them more gratitude than words can convey.
The same goes for my Beycome family. Our venture wouldn’t exist without their burning passion, remarkable resilience, boundless creativity, absolute dedication, invaluable insights, and rock-solid commitment. To me, they are more than colleagues and investors.
While I certainly rely on various technological tools to simplify tasks or increase efficiency, what’s truly irreplaceable is the human core—the shared laughs, intense brainstorming sessions, enlightening midnight strategic discussions, and our collective dream. In this ever-evolving digital age, where algorithms change overnight and apps get replaced in the blink of an eye, it’s the passion, resilience, creativity, and dedication of the team that remain constant. Their insights, camaraderie, and unwavering commitment are the true driving force behind everything we do at Beycome. In a world full of 1s and 0s, it’s the human touch that makes all the difference.
What marketing strategies have worked for you?
While many businesses have gone the classic route of pouring money into social media, PR agencies, communication specialists, and the like, we took a slightly different path. Sure, saving big on real estate assets sounds pretty sweet, but we knew there had to be more to our story.
Instead of simply splurging on conventional marketing methods, we decided to invest everything—our time, energy, and resources—into our users. Why? Because understanding their needs, aspirations, and pain points is our most potent marketing tool.
If you genuinely appreciate and value what Beycome offers, the natural outcome is wanting to share that experience. The joy of saving, the empowerment that comes from being in control, and the thrill of closing a deal all become stories worth sharing with friends, family, neighbors, and anyone who’ll listen.
It’s an organic ripple effect. One satisfied user leads to another, and before we know it, our community is growing by leaps and bounds, all through word of mouth. Our users become our biggest ambassadors, and their trust and advocacy are marketing gold—you just can’t buy this stuff. So, in essence, our marketing strategy is simple: Make our users the heroes of their own stories and watch the magic unfold.
Can you share any financial data about your startup?
Absolutely! We’re committed to transparency, especially given the unpredictable landscape we’re navigating.
Here’s a quick numerical rundown. 2023 has been kind to us, with our revenue surging more than 40% YoY. When we talk about our impact, it’s more than just the revenue. We’re on course to assist owners in closing on approximately 3,500 properties by year-end. Here’s a number I’m particularly proud of: Those transactions have led to staggering savings of between 20 million and 25 million in commissions.
Regarding our funding journey, our sole venture into external financing was a convertible note in 2022. After that, our growth has been organic. (Reported on September 20, 2023.)
What has been your biggest business failure to date? What did you learn from it?
Diving into the realm of entrepreneurship is akin to riding the most exhilarating roller coaster. It has its highs and lows. I’ve had my fair share of missteps, some more profound than others. If I had to single out the most significant business oversight, it would unquestionably be drifting away from the original vision, goals, and path I had meticulously carved out for Beycome.
When you’re at the helm of a startup, you naturally become a magnet for advice. Everyone feels compelled to weigh in. While it’s undoubtedly essential to be receptive, to learn and glean insights from various perspectives, my error was mistaking these pieces of advice for gospel. I let those voices influence me to such an extent that, at times, it felt like we were deviating from the very DNA that made Beycome unique.
In hindsight, this wasn’t just a business lapse but also a personal one. However, I’d refrain from terming it a mistake because this period of confusion, of grappling with disparate views, taught me an invaluable lesson. It not only refined my entrepreneurial instincts but also molded me into a more astute team leader and individual.
I’ve come to recognize the essence of staying anchored to your vision while also being malleable enough to learn. The trick lies in discerning which advice aligns with your core objectives and which doesn’t. Though challenging, this chapter was an integral part of my growth trajectory.
What’s the best specific piece of advice you have for other entrepreneurs?
Drawing from my own experience, one pearl of wisdom I’d impart to fellow entrepreneurs is this: You embody your company, so stand firmly by your idea and vision, especially during turbulent times when well-intentioned advice flows in from every corner. Stay laser-focused on your goals and the roadmap you’ve created. As my dad often remarked, “Advisers aren’t the ones who pay.” Essentially, while they might guide you, they won’t bear the consequences of your decisions.
That said, there’s immense value in being an active listener. Stay curious and adaptable. Understand that today’s eureka moment might be tomorrow’s pivot point. Be prepared to evolve, experiment, and even falter. It’s better to venture forth, make mistakes, and learn than to be paralyzed by the fear of “What if?” Embrace regrets because they’re a sign of growth, but steer clear of remorse. Keep pushing forward, but always on your own terms.
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