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Name: Olivia Pedersen
What are you building, and who benefits most from it?
Sustaio empowers people to live climate-smarter by quantifying and incentivizing emissions-reducing behavior—think Rakuten meets Nerdwallet for sustainable living. Sustaio gamifies real-time tracking of your home’s carbon and water footprint via utility use and rewards you for making sustainable choices in your everyday life. Everything from turning off a light switch to installing solar panels can earn you credit.
What is one of your startup’s most impressive accomplishments?
Sustaio gamifies the tracking of utility use and rewards users for making sustainable choices in their everyday life. Imagine a world where you can unlock better pricing at your favorite brands by reducing your carbon footprint.
What has been the biggest challenge so far, and how did you overcome it?
Funding a climate startup—or any startup, for that matter—is tricky, so we have utilized accelerator programs such as Techstars and local venture networks to validate Sustaio’s potential.
What tool or app could you not live without and why?
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My phone or Grammarly.
What marketing strategies have worked for you?
Newsletter promotion internally and externally has worked the best so far.
What’s the best specific piece of advice you have for other entrepreneurs?
Just solve one problem at a time.
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