Olivia Pedersen Helps People Earn Rewards for Energy Efficient Living

Environmentally conscious living can offer you more than the satisfaction of helping the planet.

Olivia Pedersen

Name: Olivia Pedersen

Company: Sustaio

Sustaio logo

What are you building, and who benefits most from it?

Sustaio empowers people to live climate-smarter by quantifying and incentivizing emissions-reducing behavior—think Rakuten meets Nerdwallet for sustainable living. Sustaio gamifies real-time tracking of your home’s carbon and water footprint via utility use and rewards you for making sustainable choices in your everyday life. Everything from turning off a light switch to installing solar panels can earn you credit.

What is one of your startup’s most impressive accomplishments?

Sustaio gamifies the tracking of utility use and rewards users for making sustainable choices in their everyday life. Imagine a world where you can unlock better pricing at your favorite brands by reducing your carbon footprint.

What has been the biggest challenge so far, and how did you overcome it?

Funding a climate startup—or any startup, for that matter—is tricky, so we have utilized accelerator programs such as Techstars and local venture networks to validate Sustaio’s potential.

What tool or app could you not live without and why?

182 founders interviewed so far. Get interviewed in 10 minutes, via a simple form, for free.

My phone or Grammarly.

get paid to reduce your home's carbon footprint with Sustaio

What marketing strategies have worked for you?

Newsletter promotion internally and externally has worked the best so far.

What’s the best specific piece of advice you have for other entrepreneurs?

Just solve one problem at a time.

Want to be interviewed just like this? Fill out this simple form.

Guillermo Campoamor

Guillermo Campoamor Is Making Transportation in Cities Far More Efficient

Shubham Maheshwari

Shubham Maheshwari Makes It Easy to Be a Home Chef