If you’re new to the startup game, you might have heard about the advantages of using press release distribution services to boost your business and make a name for yourself in your industry. Though you might not yet have the necessary contacts, those working for the top press release distribution services will know exactly what to do to ensure that your business can hit the ground running.
What exactly is a press release distribution service?
Simply put, a press release distribution service is an organization that will write press releases for your business and send them to an established network of media contacts. These contacts can include journalists, bloggers, news outlets, influencers, and more.
Press releases are short and sweet, typically include a prominent graphic, image, or photo, and pack in as much information as possible to engage readers. They are a fast and effective way of disseminating information to multiple platforms at once. Not sure how to find a good press release distribution service? 24-7 Press Release and eReleases are both reputable companies that boast big-name clients and consistent results.
Five reasons to promote your startup using press release distribution services
1. They are an incredible marketing tool (affordable, too)
If you are looking to publicize new products, services, or features, a press release can be a cost-effective method of doing so. You might not yet have a full staff or unlimited resources, so rather than spending precious time and money on individual marketing campaigns, you can save yourself the hassle and allow a press release distribution service to pick up the slack.
Since you won’t need to worry about hiring public relations specialists to write, edit, design, and distribute press releases every time you have something new to offer, using a press release distribution service will be much easier on your overhead costs. 24-7 Press Releases has packages that can accommodate the budget of any startup and boasts one of the best bangs for your buck in the field.
2. They are amazing with SEO and can drive traffic
182 founders interviewed so far. Get interviewed in 10 minutes, via a simple form, for free.
When your business is still in its early stages, driving traffic to your website can be a little tricky. If you use a press release distribution service, it does not have to be. When people read about your business in a press release, they will be much more inclined to visit your website.
Plus, the writers are usually trained in search engine optimization (SEO) and know exactly which keywords to use to make sure your website is linked when the release is indexed in a search engine (often, they are indexed in Google News). Press release distribution service eReleases prides itself on its white-hat content distribution (read: no shady SEO practices). Make sure to use the same keywords in the content on your website and in your blog posts to up your SEO game.
3. They get you noticed in your industry
Press release distribution services can help you build relationships with other industry professionals and put you in touch with media contacts you might not have otherwise reached. What better way to get noticed than publishing a well-written and intelligently designed press release? The more people that know who you are, the more products and services you can sell, but getting your name out there is easier said than done. Once people learn about you, you become more credible and start popping up in conversations. The internet is a vast place, so it’s okay to get a little help rather than shout into the ether and hope for the best.
This also opens you up to potential interview requests, profiles of your business and team, and reviews of your goods and services from prominent media outlets. If you really want to get noticed, 24-7 Press Release has thousands of media contacts, and your press release will remain on its website indefinitely.
4. They can make announcements for you
Want to announce an event or a conference? Are you planning an online Q&A session? Do you have some impressive new hires you would like to show off? A press release distribution service can make sure that those announcements reach the widest possible audience.
Press releases often have eye-catching first lines that people can skim without even opening an email. A good press release distribution service will also see to it that your announcements are never limited to one place. Often, they will have journalistic or industry contacts that can publish your information on their own websites, blogs, and forums. eReleases has connections with The New York Times, The Washington Post, NBC, and many other major news outlets.
5. They get quick results
When you have a new business, your immediate goals are to increase brand awareness, entice customers, and make industry contacts that will be important as you move forward. These three goals are what press releases were invented for. Though they will be helpful at every stage of your startup’s journey, they are an invaluable resource for a promising business that just needs a gentle initial push.
The strategies employed by press release distribution services are tried and true, from obtaining relevant quotes from industry professionals and appealing to niche markets to asking customers for feedback to incorporate into the text. They will know exactly how to word the release to make it friendly, inviting, and professional and to ensure that you start turning a profit in no time.