4 Ways AI Can Help Your Business Grow

Many successful businesses have been putting artificial intelligence (AI) to good use. Take a look at how it can benefit your organization.

computer chip with an artificial brain

To some, AI seems intimidating, a term they associate with robots taking over the world. Whether or when that happens is a whole different conversation. Right now, the crucial point is that AI equips businesses with the ability to determine how to focus their efforts so they can achieve the best results. Whether yours is a startup or an established company, AI can help propel its growth.

1. Automation 

AI-powered automation has become an incredibly powerful tool for reducing costs and saving time, allowing employees to concentrate on higher-value tasks. There are numerous processes and repetitive tasks that can be delegated to AI, as a result of which your company’s output can increase in less time without additional costs. In fact, your costs are more likely to go down while the productivity of your staff grows. 

2. Real-time analytics

There has been much discussion about the use of cookies, but there’s no denying the benefits businesses can derive from the data they collect. 

AI works in the background while users are browsing to gather information about their interests–data that would be inaccessible otherwise. AI-driven analytics produce powerful insights into customer backgrounds, habits, and preferences. These insights enable businesses to decide which of their product offerings their market would love and when to reach out to people most effectively.

The data collected allows businesses to tweak their communication strategies and thus interact with customers faster. It also enables them to promote new products and services in a more personalized way, which serves to drive more traffic to the business. The more data their AI can generate, the more targeted their marketing can be.

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AI is also useful for keeping track of what the competition is doing, which will enable businesses to stay ahead in the game. 

3. Personalized marketing strategies

No matter how good a product is, it will not simply sell itself. With more people online than ever before, businesses need to market themselves effectively to stand out in a crowded marketplace.

When it comes to communicating with customers, AI enables companies to personalize the timing and content of their advertising to suit the browsing habits of individual customers. This makes it more likely that they will capture the interest of their target market.

After collecting data on a visitor’s browsing patterns, AI enables marketing that is highly tailored to that person. It helps sellers adapt to the schedules of potential buyers, even recommending products and services that are relevant to them.

4. Customer service satisfaction

Given the multitude of options available to consumers, businesses that expect to succeed must excel in the area of customer service. 

When it comes to customer support, AI can help determine the type of communication your clients prefer. Since a speedy response matters to customers, chat support is becoming the preferred means for consumers to contact companies. AI can provide you with real-time analysis of these conversations. Such information can show you when you’re busiest so you can have enough agents on hand for those periods. It also generates useful data that agents handling customer queries can utilize when providing support. 

AI and your business

Technology is advancing at a mind-boggling pace, and there’s no denying the practical value AI holds for businesses. The benefits companies worldwide have derived can also work for you, giving your business the edge it needs to thrive for years to come.

Christof Straub, founder and CEO of Global Rockstar

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