Frederick Besson Is Leveraging Tech to Identify Your Ideal Perfume

Not sure what perfume to buy next? No worries, AI can help with that, too.

Frederick Besson

Name: Frederick Besson

Company: Perfumist

Perfumist logo

What are you building, and who benefits most from it?

We are building an innovative and comprehensive platform for perfume enthusiasts and consumers. It aims to provide a personalized and immersive experience for users in exploring, discovering, and purchasing perfumes.

The primary beneficiaries of our platform are perfume lovers and consumers looking for an enhanced and tailored fragrance shopping experience. By using advanced AI and machine learning technologies, we offer personalized fragrance recommendations based on individual preferences, previous purchases, and scent profiles. This not only saves time but also helps users find fragrances that align perfectly with their tastes.

Additionally, our platform benefits perfume brands and retailers by providing them with a targeted and engaged audience. Through it, they can reach out to potential customers who are genuinely interested in their products, leading to increased visibility and sales opportunities.

What is one of your startup’s most impressive accomplishments?

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One of Perfumist’s most impressive accomplishments has been the successful development and implementation of our AI-powered fragrance recommendation system. It has significantly enhanced the fragrance shopping experience for our users and has received widespread acclaim from both customers and industry experts.

Our team worked tirelessly to build a robust AI algorithm that can analyze and understand users’ scent preferences based on their past interactions with the platform. By considering factors such as previous purchases, likes, dislikes, and even user-provided feedback, the system creates highly accurate and personalized fragrance recommendations for each individual user.

What has been the biggest challenge so far, and how did you overcome it?

As a startup, one of the biggest challenges we faced was gaining traction and building a significant user base for our platform. To overcome this challenge, we adopted a multi-prong approach: enhancing the user experience, forging strategic partnerships, leveraging data and AI, improving user engagement and retention, and adapting to market feedback.

While the journey was not without its challenges, our dedication to innovation, user-centricity, and strategic partnerships has allowed us to overcome obstacles and grow steadily. By continuously evolving our platform and staying true to our mission of providing exceptional fragrance experiences, we have positioned ourselves for long-term success in the industry.

What tool or app could you not live without and why?

One tool I could not live without is Vivino. This is an innovative wine app that allows users to scan wine labels and access a wealth of information, including ratings, reviews, and food pairings. The app’s ability to simplify the wine selection process and provide personalized recommendations has revolutionized the way people discover and enjoy wines. Just as Perfumist assists fragrance lovers in their quest for the perfect scent from a wide array of options, Vivino helps wine enthusiasts navigate a vast selection of wines.

Perfumist platform on a smartphone

What marketing strategies have worked for you?

One of the standout strategies has been our partnership program with perfume schools, which serves both educational and marketing purposes.Collaborating with perfume schools for educational projects has been a win-win approach. By granting students access to our olfactory library and extensive database, we provide them with valuable resources for learning and evaluation. In turn, the students’ evaluations of perfumes from our partner brands help us fine-tune and optimize our AI-powered recommendation algorithm. This ensures that our platform becomes even more accurate and tailored to users’ preferences over time.

Can you share any financial data about your startup?

As of this year, we are proud to announce that we have surpassed the milestone of 2.5 million downloads worldwide. (Reported on July 25, 2023.)

What has been your biggest business failure to date? What did you learn from it?

One of our biggest business failures to date has been the delay in launching the new version of the Perfumist app. As a tech-oriented startup, keeping up with advancements and continuously improving our platform is crucial to providing the best user experience. Unfortunately, unforeseen challenges and technical complexities led to a significant delay in the release schedule.

Our team is committed to delivering the best possible experience for our users, and we remain dedicated to ensuring that our new release lives up to their expectations and enhances their fragrance discovery journey. We appreciate the continued support of our users and partners as we work tirelessly to bring our vision to fruition.

What’s the best specific piece of advice you have for other entrepreneurs?

The most valuable piece of advice I can share with fellow entrepreneurs is to maintain an unwavering focus on your customers and their needs. The foundation of a successful business lies in truly understanding your target audience and being dedicated to providing them with genuine value.

Along the entrepreneurial journey, you’ll encounter exhilarating highs and challenging lows. There will be moments of uncertainty, setbacks, and hurdles that may make you question your chosen path. However, always remember that you embarked on this adventure because you believed in your vision, idea, and potential to make a positive impact.

While building your business, remember to take care of yourself. Finding a balance and making time for activities that bring you joy outside of work is essential for your well-being and overall success.

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