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Name: Amadu Bah
Company: MoreWithUs – Everyday Jobs
1. In one sentence, how would you describe your startup?
MoreWithUs – Everyday Jobs empowers job seekers by making it easy for employers nearby to find them based on their job interests and preferences.
2. What are you building and who benefits most from it?
We have built a jobs platform for young people and local businesses near them, which they can use on our app and/or website. For job seekers, we take away the pain of scouring for jobs by having the employers find them. All job seekers need to do is create a profile that informs employers of their job interests and work preferences. It is free and easy to create a profile. Whether you are looking for a part-time, temporary, or full-time job, MoreWithUs has it all covered.
For employers, we make it easy and cost-effective to find employees near them. All they need to do is search in a city near them and use the filters to narrow down the results to the candidates that best fit their needs. There’s no need to post a job ad—we have the job seekers already lined up. Employers can contact as many people as they want via voice, text, or email using their own devices or our app.
3. What has been the biggest challenge so far and how did you overcome it?
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Once it has a product out, the biggest challenge for a startup is getting people to try it that first time. In our case, it is challenging to change the old-fashioned way of job seeking and hiring, which does not understand that employers need workers just as workers need a job. Once people try us by creating a free profile or searching our list of candidates, they like what they see and get. They understand that job seeking and hiring can be made simple for young people and small businesses.
4. What tool or app could you not live without and why?
Oh, there are so many cool tools out there! I love all of them, but old-fashioned email is my top choice. We also love ZenDesk as we always chat with our customers and help them as needed.
5. What marketing strategies have worked for you?
We take an “all of the above” approach to marketing, but our secret weapon is community engagement. We give back to the demographic we serve: young people and small businesses. We have been offering the MoreWithUs scholarship program since 2020, with various winners across universities and high schools. We offer a Social Giving program to support social causes. We make our service very transparent, affordable, and easy to use for small businesses.
6. What’s the best specific piece of advice you have for other entrepreneurs?
Entrepreneurship is about solving problems. Making money is just a by-product of serving people well and solving everyday problems. At MoreWithUs, we believe in asking the why and how questions. We are bold and grounded. We focus on the problem and how to improve the existing solutions.
7. What does your company’s trajectory look like over the next five years?
As a transformational jobs company for young people and small businesses, our trajectory looks very good. We understand that a job is not everything in life; it’s only ONE part of life. We also understand that wealth is created by working people, and those who own businesses need them. Our job search and hiring model, which focuses on presenting the individual and allowing the employer to come look for him/her, is in line with how this generation sees work. We are shaping the future of the worker-employer relationship, so MoreWithUs is well-placed to follow the direction in which society is going as far as jobs and hiring are concerned.
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