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Name: Hariharan Ganesh
Company: Factana Computing Pvt Ltd.
What are you building, and who benefits most from it?
We are one of the leading Industry 4.0 and industrial cloud providers in the global market. We offer a suite of industrial applications for small and medium enterprises. Fogwing, our industrial cloud platform, provides digital connectivity through IIoT, asset performance management through Asset+, and operational excellence using SFactrix.
Fogwing industrial IoT software is the core of our platform, which provides the most comprehensive IIoT functionalities to rapidly deploy custom IIoT solutions.
SFactrix is a smart manufacturing execution system (MES) designed to digitize manufacturing operations for agility and higher operational excellence to maximize ROI.
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Asset+ is a smart CMMS solution with inbuilt IoT connectivity to monitor a machine’s performance, execute real-time asset health checks, manage maintenance work orders, and digitize maintenance ledgers, helping organizations conduct preventive maintenance operations.
What is one of your startup’s most impressive accomplishments?
As a bootstrapped company with limited budgets, Factana has accomplished quite a lot in the short span of five years.
For the past two years, we have been consistently awarded as High Performer by G2, a leading software and service reviewer for our Fogwing industrial platform, which is generating a buzz in the business world.
Being an industrial cloud service provider, our company has achieved the ultimate security compliance by receiving ISO and SOC certifications.
Our accomplishments reached their peak when Factana was featured by Frost and Sullivan as a leading digital industrial software provider. Over 2,000 customers globally are leveraging the platform for various industrial innovations and solutions.
What has been the biggest challenge so far, and how did you overcome it?
As an Industry 4.0 deep tech solution provider for manufacturing, our company has faced significant challenges in instilling trust in our technologies when presenting to SME manufacturers because many of them are not tech-savvy. We found that awareness building and continuous education are the keys to overcoming this challenge. So, we have taken initiative in creating awareness sessions about deep tech in manufacturing through our training programs, webinars, articles, and abundant user-friendly guides.
We have also developed our products as a no-code platform by abstracting the deep tech to make it easily accessible to our clients. We see a significant difference now as our target customers and users come up with deep knowledge in this space, which makes it much easier for us to position our solutions.
What tool or app could you not live without and why?
Personally, I feel that LinkedIn is one of the best learning platforms where everyone gets exposure to the business world, the latest tools and technologies, and market trends. Apart from it, Microsoft Teams helps me to connect with my internal workforce and the international community. Both are key apps that I love to use for my professional journey.
What marketing strategies have worked for you?
We have tried various marketing strategies, and we found that inbound marketing is the most effective approach for us. Our marketing strategy includes user-friendly content creation, SEO, awareness sessions, webinars, academy programs, and Google Ads that help to reach the global market and attract users.
In addition, we focus on partnerships with various small and medium system integrators as part of our business strategy to supercharge our company’s growth.
What’s the best piece of advice you have for other entrepreneurs?
In my entrepreneurial journey, I have learned to be agile in business. To me, having a flexible approach throughout your journey is an essential aspect. I believe in being open to feedback, aligning with market expectations, updating your offerings to reflect technology trends, and learning to adapt to market changes that come your way.
What does your company’s trajectory look like over the next five years?
Steady company growth is something I look forward to achieving in the next five years of our Industry 4.0 journey. So far, we have recorded revenue growth of around 149% quarter-on-quarter, with a target of $300 million by 2028. The global market potential for Industry 4.0 is $350 billion. We strongly trust that we can attain our goals in two phases (by 2025 and 2028).
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